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, by Scott Belsky
Free Download , by Scott Belsky
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Product details
File Size: 10025 KB
Print Length: 413 pages
Publisher: Portfolio (October 2, 2018)
Publication Date: October 2, 2018
Sold by: Penguin Group (USA) LLC
Language: English
ASIN: B079WN554H
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Amazon Best Sellers Rank:
#46,455 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I just finished The Messy Middle and I’m still not quite over the journey that I just took.To cut to the chase and be clear, your book is brilliant! It’s insightful, thoughtful, honest, humble, and at the same time quite entertaining.It’s full of advices, tips and hacks, and each one is combined with a compelling anecdote, example or personal experience.I was attracted to The Messy Middle because its title because it’s a relatively ignored topic, despite its relevancy. I had no idea that it would become one of my toolbox on such a vast array of important topics.It’s a must read!!!
I just finished reading The Messy Middle by Scott Belsky and highly recommend it for product managers at both startups and established tech firms. Scott Belsky shares his lessons learned optimizing and enduring the messy and unsexy middle every product goes through before (hopefully) thriving. He does a great job of sharing lessons from his own experience founding Behance and navigating Adobe post acquisition, as well from the many startups he has worked with as an investor or advisor, including Pinterest, Airbnb, Periscope, Square, and more.It's a difficult book to summarize because it's organized as 100+ mini-essays that succinctly teach a specific best practice around optimizing your team, your product, and yourself. But what I loved most was that Scott brought a far more human lens to creating winning products than traditional product best practices. I wanted to share 5 such non-obvious lessons that really stem from Scott's deep understanding of human behavior, human psychology, and human intuition.Nobody remembers, or is inspired by, anything that fits inWe often seek to describe what we are making in terms of what already exists, like the "Uber for massage" or the "Apple of razors" in an attempt to be relatable and easily understood. The downside of this is that we give up free-range innovation as the expectations for what we are building then become set by the analogy. Scott advises us not to succumb to society's gravitational force toward what is common and familiar because it can result in your fresh insights being pulled back to the mean of normalcy, thereby killing the uniqueness of the innovation you initially contemplated.Beware of creativity that compromises familiarityWhat's so interesting about The Messy Middle is that Scott fills the book with apparent contradictions, with one essay arguing for a specific best practice and then the next arguing the exact opposite. By doing so, Scott is sharing the real-world balance and trade-offs inherent in any tactic. This essay served as that exact foil to the above. In it, he suggests sometimes in our attempt to disrupt an industry, our instinct is to be different. But often the best way to capture share of an existing industry is actually to be familiar. He describes how the team behind the June smart oven originally designed a wildly different-looking product that re-imagined what an oven even looked like. But they ultimately realized that if they wanted it to be considered as an alternative to an oven, they were better served by a product that actually looked like an oven. Since they were already trying to disrupt cooking, going with a more familiar form ultimately aided their adoption. To reconcile this with the above, Scott gives us the following rule of thumb: the only time you should force new behaviors is when they enable a unique and important value in your product.Measure each feature by its own measureWe spend so much of our time building engagement drivers into products, features and experiences intended to drive customer engagement of some kind, based on our understanding of customer needs. But simply marketing our products via engagement drivers misses a key human insight: that customers don't always get most excited about the features they are most likely to use. Instead, the features that excite people most are often the novel features, even if they aren't necessarily practical. Scott calls these the interest drivers. He shares how HBO GO initially promoted it's offering with the launch of Game of Thrones by introducing a detailed map of the fictional geography into it's app as a way to encourage people to download the app on their iPad. Even though it ultimately wasn't a heavily used feature, it's novelty drove awareness and trial of the iPad app. It's important then to realize when you are building engagement drivers vs interest drivers and to hold each feature to the appropriate measures for what it is ultimately designed to drive.Mystery is the magic of engagementIn this essay Scott details the leading psychological theory on curiosity, known as the information-gap theory, describing how curiosity proceeds in two steps: 1) a situation reveals a painful gap in our knowledge (say a BuzzFeed headline), and then we feel an urge to fill that gap and ease that pain (and then we click the link). This behavior is so pervasive and is equal to other primal desires like hunger. Scott encourages us to take advantage of this when marketing our products. Instead of simply providing a tell-all about your product, the best marketing taps into the natural human tendency to want to learn and understand something that is not fully revealed. Unanswered questions drive intrigue, even if you weren't necessarily interested in the answer in the first place. Apple, with it's carefully orchestrated product launches and reveals, is the king of this, but all of us can take advantage of what Scott calls the "magic" of engagement.Data is only as good as its source, and doesn't replace intuitionWhile Scott shares lots of lessons throughout the book on how best to take advantage of data, in this essay he warns us that some of the best decisions you make may in fact run counter to what the data suggests and are instead driven by intuition.He shares a great case study at Square: a few years back, Square pioneered finger-based signatures in their cash register experience. Ultimately when VISA and Mastercard decided to no longer require signatures for transactions below $25, the obvious thing to do would have been to remove the signature experience from those transactions to significantly speed up the transaction process. But Square didn't actually do that, because they realized that people found the signature experience somewhat fun and it also was a key branding component for Square and often the only way that customers were introduced to the brand. Even to this day they allow merchants to turn off signatures for transactions below $25, but it's on by default. A great example of how a core product decision wasn't driven by what the data clearly suggested, but ultimately was a win for Square.I hope this gives you a taste of some of the insights Scott shares throughout the book. It's chock-full of so many more, so would encourage you to dig in yourself: The Messy Middle by Scott Belsky.
More than a business book, and that’s what I loved about it. It’s a book about embracing the long game and leading through ambiguity–whether you’re a founder, entrepreneur, or artist, you’ll find relevance. Belsky details the endurance it takes to bring an idea to life. It’s not always as pretty as the beginning or end, but the middle is worthy of equal attention since it’s where most of the journey takes place. As a product manager, I found the book to be particularly insightful for my daily work and career. The next time I’m asked for a great product book, I’ll be recommending this. But again, the beauty of this book is that it’s relevant for anyone who’s building something from nothing. Those who are leading others (or themselves) through uncertainty will benefit greatly from it. Far from a generic business book with the same recycled ideas, it’s original, practical, profound, and one of the best books I’ve read all year.
There are some good nuggets of info in the Messy Middle. That being said I would hesitate to call it a book. Its got an intro and a then it turns into more of a bullet point briefing. Maybe its a converted powerpoint briefing or its taken from a blog/ journal. Taking the time to really develop the thesis might have enabled the author to expand on his knowledge. There is a graphic that is used around 15 time with no change to it. Perhaps the printing in black and white took away from some indicators that might have been more clear if it was printed in colour.
some of the best PM books I read in recent years. I can certainly resonate similar experiences, feel relieved that my drawbacks and frustrations are not unique, and more importantly, gain valuable advices from someone who been there done that successfully.The book is well written and very fluid, conversational rather than dogmatic. I finished the book in about two weeks, enjoying thoroughly.Advice for potential readers: this book is best for those who have built/owned their own product(s). Junior PM or those who aspire to be one, might better off go with more classic agile product management books to establish a solid foundation. you don't need to follow religiously yet just like learning math and statistics, you need the theory foundation so that you can apply to more general use case.
Anyone who cares about proper language should NOT buy this book, for it is full of ugly cheap expressions, the kind that you would be ashamed to use when talking to your friend.I was very disappointed. I wish I can get back my 17 dollars. I wouldn't take such a book even for free.
I loved this book - one of my favourites for 2018. Whether you’re an entrepreneur, a consultant, working in an organization or just dreaming big, this is an honest look at what it takes to succeed. It’s refreshingly honest (based on Scott’s experience and wisdom gained) and fun to read. The format makes it easy to read at a sprint and then return to the chapters (which are short and to the point) if you want to drill down into key messages and ideas. I’ve already recommended this book to many of my colleagues. The interview with Scott and Chase Jarvis is also great - check it out!
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